ABOUT PRIME > BUSINESS PRINCIPLES Our clients' interests come first. Our strengths are our people and reputation. In a service business we cannot be the best without our people. We stress and recruit selectively the best person for the job. We encourage mobility and expect everyone in the organization to play multiple roles. This enhances job satisfaction and makes the firm more creative. We are dedicated to complying fully with the letter and spirit of the laws, rules and ethical principles that govern us. Our goal is to provide superior returns to our clients & shareholders. We would rather be best in our work then be the biggest. We want to be small enough to maintain the loyalty, the intimacy with our clients, peer businesses alike. At the same time we want to be big enough to undertake our client needs. We stress teamwork in everything we do. While individual creativity is always encouraged, we have found that team effort often produces the best results. Integrity and honesty are the core drivers of our business.